The group path relied on in the Internet era has changed. The traditional industrial chain play is to create economies of scale. The so-called business model is nothing more than a precursor to a scale economy operation model. The play in the Internet era is to divide economies of scale into small pieces. Everyone is looking for business opportunities in a small scope. Under the conditions of the new era, the traditional way of playing will die miserably if it does not adapt to this change, but the new way of playing does not have so many mysterious things. It is just socialized, and everyone gets together to play. Then, as a traditional enterprise, how should LED lighting enterprises play?

As a form of expression of traditional enterprises, traditional media and traditional lighting enterprises play much the same way. Let's take traditional media as an example. Let's see and learn how we should play in this new media era?

This new way of playing is actually similar to the media. Both traditional and new media are playing, but the content loaded by traditional media is diverse: serious, lively, gossip, and dog blood. In the Internet age, all content has become living advertisements. Individual activities are displayed through a variety of social media. With more channels, more content is distributed, and more people are gathered. Of course, traditional media forms can not rival the lively and diverse new media forms, which are too grounded after all. However, this does not mean that traditional media forms tend to take the form of new media: for example, serious things seem to reveal a lot of old scholastic spirit in the era of new media, but many basic things are laid by these old Scholastics, and the breeding of new media forms is not out of thin air.

All content is advertising, which is correct, and there is no need to say more about the reason. However, this theory is not profound: traditional enterprises' publicity of their products is nothing more than several forms: television, radio, posters, plus exhibitions or product promotion conferences. The channels are single, the audience gathering ability is weak, and the input cost is also huge. In general, it is just that they have not caught up with the Internet era. The Internet age is characterized by de intermediation and de carrier in nature. Putting offline things online and relying on a virtual environment to promote products is a feature of the Internet itself. It is a bit exaggerated to think that the Internet is great if we have to come up with some profound theory.

Traditional things are transforming, but traditional enterprises can't adapt to the characteristics of Internet disintermediation and fan clustering at once in their original business model. They are moving slowly, but there is no possibility that they will be eliminated. Now that the Internet market has been formed, traditional enterprises have the need for transformation, which is the goal of Internet transformation. Transformation is not to eliminate, but to create a harmonious ecology and let everyone coexist. It is understood that this transformation is nothing more than the transformation of channels. The original product promotion content, corporate culture or business model of traditional enterprises are promoted through diversified channels. When the channels are increased, the content will naturally be advertised, because traditional enterprises do not have content, but there are not so many channels, and the content can not go out.